Description
This course provide concepts and principles of macroeconomics, microeconomic theory, relevance and applications economics technique in industry which is used Managers for making decisions and technological operation.

Course Outline
•  The nature and Scope of Managerial Economics
•  Optimizing Techniques and New Management Tools
•  Demand Analysis
•  Production Theory and Estimation
•  Cost Theory Estimation
•  Market Structure : Perfect Competition, Monopoly and Monopoly Competition
•  Oligopoly and Strategic Behavior
•  Pricing Practices
•  Regulation and Risk Analysis

Textbook:
Managerial Economics in a Global Economy, 4 th edition, Harcourt College Publisher, 2001.

References:
Samuelson, P.A.: Economics, 17 th edition, McGraw-Hill, 2001.
Pappas, J. & Hirschey, M.: Managerial Economics, Dryden Press, Chicago, 1993.

Description
This course will focus on the strategic management process to understand competitive forces and to develop competitive advantage in order to extend the strategy formulation and implementation process to compete in the dynamic and global business environment.

Course Outline
•  Strategic Management and Strategic Competitiveness
•  The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis
•  The Internal Environment: Resources, Capabilities, and Core Competencies
•  Business-Level Strategy
•  Corporate Governance
•  Organizational Structure and Controls
•  Strategic Leadership
•  Strategic Entrepreneurship  

Textbook:
Hitt M. A., Ireland R. D., Hoskisson R. E.: Strategic Management: Competitiveness and Globalization, 5 th edition, Thompson, South-Western, USA, 2003.

References:
Wheelen, T. L. and Hunger, J. D.: Strategic Management and Business Policy, Addison Wesley, 2002.

Description
This course provide concept and technique statistic and mathematic used for problem solving in business research quantitatively.

Description
This course describe how the company achieves its marketing goals by determining the challenges and problem the company face concerning in product development, product introduction, segmentation and organizational buying and selling behavior as well as marketing strategies and tactics.

Description
This course provides student to have the greater depth on finance practically and concept. Especially at financial management of business corporations, which cover fundamental conception financial management, the strategic investment decision, including cost of capital, capital budgeting and structuring, cash-flow estimation, dividend policy and tactical financing decision. This course also discussing related topics in financial management as derivative and risk management.

Description
This course provide student with understanding of particular important area of Indonesian business law which cover contract law, in business organization, foreign investment, banking law-intellectual property and bankruptcy law. This course also provides descriptive and normative ethical principles and their implication on business environment in national and international perspective.

Course Outline
•  Overview of Legal Issues
•  Basic Legal Structure
•  Settlements of International Disputes
•  Public Laws and Policies
•  Laws Affecting on Business Operations
•  Common Law of Contracts  

Textbook:
M.P. Litka, M. S. Blodgett: International Dimensions of the Legal Environment of Business , Thomson Learning Custom, 1995.

References:
M. Whalley, F. Semler: International Business Acqusitions: Major Legal Issues and Due Dilligence , Kluwer Law Intl, 2000.

Description
This course provides the student an understanding concept and theories which needed to design and apply ICT to be integrated with business strategy and planning for attaining a competitive edge in the market place.

Course Outline
•  Introduction
•  Recognizing Technology
•  Acquiring Technology
•  Developing Technology Strategy
 
References:
Day, G. S., and Schoemaker, P.J.H.: Wharton on Managing Emerging Technologies , John Wiley & Sons, Inc., New York, 2000.
Management of Technology, The Key to Competitiveness and Wealth Creation , McGraw-Hill Book Co., Singapore, 2000.
Kaku, M.: Visions: How Science will Revolutionise the 21 st Century , Anchor Books Doubleday, New York, 1997.
Burgelman, R.A. and Maidique, M. A. and Wheelright, C.: Strategic Management of Technology and Innovation , Irwin, Chicago, 1996.
Sharif, M. N.: The Evolution of Technology Management Studies: Techno-Economic to Technometrices. Technology Management, Strategies and Applications for Practitioners , No. 3, pp. 113-1448, 1995.
Gaynor, G. H. (Editor in Chief): Handbook of Technology Management , McGraw-Hill, Inc., New York, 1996.
Betz, F.: Strategic Technology Management , McGraw-Hill, Inc., New York, 1994.
Islam, M. N. and Haque, M. M.: Technology Planning and Control , Bangladesh University of Engineering and Technology, Dhaka, 1994.

Description
This course aim is to introduce the design and use of management accounting information for planning, controlling and decision making within business organizations. This course describe product costing, activity base costing and management, strategic cost management practices, tools for decision making, performance evaluation, measurement and compensation.

References:
Horngren, Sundem and Straton: Introduction to Managerial Accounting, Engelwood Cliffs, NJ: Prentice-Hall, 2002.
Robert N. Anthony: Management Accounting: Text and Cases, RD. Irwin, 2000.

Description
This course provides an understanding of organizational structure and organizational life cycle development and the role of the leader as an organization architect for changing and developing. This course is highly practical and applied.

Textbook/References:
Organizational Development and …., Thomas G. Cummings, Christoper G. Worley.
Organizational Change and …, David Bargal, Hillel Schmid.
Theory and Dynamics of Organization …., Wyatt Warner Burke.
Research in Organizational Change and Development , Vol. 15. William A. Pasmore (Editor), Richard W. Woodman (Editor).

Description
This course focusing on oral and written communication managers use to get work done in organization. This course needs participation the student to discuss case, individual and group presentation, run meetings and simulation.  

Description
The purpose this course is to present, at a basic to intermediate level what exactly is electronic marketing, what principles govern it and how we can make use of it. It focuses especially on the issues on the critical aspect to make e marketing mix and what strategies commonly used. So this course will go through the birth e marketing, e marketing mix and marketing plan.

Textbook/References:
Emarketing Excellence: The Heart of Ebusiness . P. R. Smith, Dave Chaffey.2002.
Directory of International Direct and E-Marketing: A Country . By Country Sourcebook of Providers…, Roderick (Editor) Millar.2003.Total E-Mail Marketing . Dave Chaffey.2003.
Total E-Mail Marketing: Maximizing your Results from Integrated E-Marketing . Dave Chaffey. 2006.
The E-Marketing Handbook: An Indispensabel Guide to Marketing Your Products and Services on the… Matt Haig. Business & Economics. 2001.

Description
The objective this course is to create a basic understanding of the key forces linked to the strategic management at the level of the individual decision-makers as the confidence and success leaders.

Course Outline

1. Introduction
2. The Role and Personality in Strategic Leadership
3. Strategy as Practice
4. Top Management Team and Strategic Leadership
5. Network Leadership
6. Strategic Stakeholder management

Textbook/References:
What Every Principal Should Know About Strategic Leadership . Jeffrey Glanz. 2006.
Risktaker, Caretaker, Surgeon, Undertaker: The Four Faces of Strategic Leadership . William E. Rothschild.
Securing Strategic Leadership in the Leadership and Skill Sector: Securing Strategic Leadership in ….Parliament, Great Britain, Committee of Public Accounts, House of Commons. 2006.
Strategic Leadership and Educational Improvement . Margaret Preedy, Ron Glatter, Christine Wise.
The Art and Discipline of Strategic Leadership . Mike Freedman, Benjamin B. Tregoe. Business & Economics.2004.

Description
This course take a manager perspective, focusing on understanding and serving consumer needs to create satisfied and loyal customers, the course will develop basic framework on consumer principles and apply to a number of specific condition, including cultural and national differences.

Course Outline

1. People as Consumer
2. Market Segmentation
3. New Products and Innovations
4. Perception and Personality
5. Learning, memory and Thinking
6. Motivation and Family Influences
7. Social and developmental influences
8. The Influence of Small Groups
9. The Influence of Social Class
10. Cultural Influences and Attitudes
11. Communication and Persuasion
12. Approaching a Decision
13. The Decision and its Consequences
14. Consumer awareness
15. The Future Consumer  

Textbook/References:
Consumer Behavior . John C. Mowen. Michael Minor. 1997.
Consumer Behavior: Concepts and Applications . David L. Loudon, Alberta J. Della Bitta. 1 993.

Description
The course aim to provide managers with the knowledge, skill, and sensitivities to effectively manage international markets, and also develop an integrated framework for understanding the dynamics of operating internationality to formulate and implement optimal global marketing strategies. The course also include negotiation with international customers and the process to achieve global competitive advantage

Textbook/References:
International Marketing: Strategy Planning, Market Entry & Implementation , Roger Bennett, Jim Blythe, 2002.
International Marketing , Philip R. Cateora, 2002.
Case in International Marketing , Jean Pierre Jeannet, Christoper Gale, Kamran (CON) Kashani, Dominique Turpin, 1995.
The Essence of International Marketing , Stanley J. Paliwoda, 1994.
International Marketing: Analysis and Strategy , Sak Onkvisit, John J. Shaw, Business & Economics, 2004.

Description
This course objectives are to familiarize the student with the different decision-making process by which formal organization establish the need purchased product and services identify, evaluate and choose among alternative supplier. This course include the concept of buying center and various stages in the buying process, the suppliers must be prepared to adapt their offer to the special needs and procedures found in the business market.
Textbook/References:
Business Marketing: An Interaction and Network Perspective , Kristian (EDT) Moller, David T. Wilson, 1995.
Business to Business Internet Marketing: Seven Proven Strategies for Increasing Profit …, Barry Silverstein, 2002.

 Description
This course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers

Textbook/References:
Marketing Strategy: Creatig Customer Value Through Strategic Marketing Planning , edited by Edwin J. Nijssen, Ruud T. Frambach, 2000.
The Manager's Guide to Competitive Marketing Strategies , Norton Paley, 1999.